5 Best Promotional Products

Pens. Pens are highly functional products that customers like to keep around. If the pens have attractive logos and are of high quality, your clients or customers are more likely to carry them around where other potential customers can see them. Also, they may be displayed on desks, where your logo will be an ever present reminder of your company. Pens are especially popular at conventions and trade shows, so don't settle for cheap pens. Quality pens make more memorable items.

Calendars. Customized calendars are very effective promotional products. Not only are they functional but they can be very creative. With a calendar, you can present your message with attractive illustrations; beautiful unique imagery always makes a lasting impression. Best of all, your logo on a customized calendar will be a year-long reminder to your customers. Choose a printer that creates quality work. Blurry or low-pixelated images will not show up well and will make a less than memorable impression.

Tote bags. Tote bags allow your message to travel with the carrier. Hundreds, even thousands, of people may see your logo or read your message. The more functional and attractive, the more likely your customer will carry the bag with him or her. Choose bags with multiple compartments but that are compact enough so that they are not bulky. Again, quality is key. Choose bags made from high-quality material that are also color-fast.

Travel or thermal mugs. Travel mugs also carry well. Customers often drink their coffees on the go and want cups that are easy to handle, heat-resistant and leak proof. Thermal mugs can present your logo or company name in attractive text or artwork to potential customers, as well.

Notepads. Everybody needs to write something down on occasion and having a notepad on hand provides convenience and functionality. Present your company's name and information on attractive headers and they will remind your customer of your service or business whenever they look at their own notes. If a note is passed along, your message and business information will be, too. Today's notepads are often enclosed in padfolios that are attractive and easily portable.